The “Google Partner Program” replaces the “Google Certified Partner Program” and users are advised to register on the new Google Partners platform before 30th September. So the question is: how will “Google Certified Partner Program” badge holders be affected by the changes?
In light of the ‘Partners’ announcement from Google at the weekend, there seems to be a torrent of confusion. Are Google turning to favour and reward large agencies who can meet their new minimum spending requirements?
I am not a Company
After reading the information pages published by Google, it’s clear that the new program has been redesigned with a shift in emphasis from individuals to companies. Before the change, Google Certified Partner (GCP) companies (including Engage accounts) required a certified individual; but certified individuals didn’t require an association with a company. Individuals registering on the new Google Partners are now required to associate with a “company”. This should not be problematic as ultimately it’s easy enough to create a company on the partner’s platform using your own name. The overall effect of the new changes results in a blurring of the lines between individual and company designations.