Essential Watching – The Google Mobile Exam Hangout

On the Friday 14th August, Google live streamed a Mobile exam refresher hangout, which was hosted by former Googler Fred Vallaeys. If you are planning to take the Mobile exam soon, then this hangout is essential watching, as it is packed full of information that you should know before jumping in. Fred discusses many topics featured in questions on the exam and there’s also a Q & A session after the presentation with helpful hints and clarification on some key points.

There were so many topics covered in the hangout, here is a brief summary of what to expect when watching:

  • An explanation of behaviors when using smart phones and mobile devices vs desktop.
  • The importance of giving users a good mobile experience and how that can be achieved through mobile site design.
  • What can be achieved through apps, including how to monetise apps and boost app engagement.
  • The advertising channels where your AdWords ads can appear, including Search, Display, YouTube and AdMob.
  • What can be achieved through the use of mobile ads, and an explanation of ad extensions that can be used including location, app, sitelink and call only extensions.
  • An explanation of the ad types that can be used to promote apps, including app install ads, app engagement ads etc.
  • Information about the ‘lightbox’ ad format and how it works depending on whether it is viewed on mobile or desktop.
  • Information about video ad formats including TrueView ad formats and the mobile video masthead.
  • Deep links, including an explanation of the different types of deep links available and what can be achieved.
  • Targeting methods, including remarketing from your apps.
  • Information about bidding strategies, including automatic bidding, flexible bid strategies and conversion optimizer.
  • Mobile bid adjustments and how to calculate a mobile bid modifier.
  • Information about measuring the effectiveness of a mobile campaign, including different conversion types.
  • Google analytics set up and requirements.
  • App analytic reports including the mobile app overwiew report and the mobile app behaviour report etc.
  • In app conversion tracking methods including SDK, Codeless, server to server and Install feedback.
  • An explanation and benefits of upgraded URL’s.
  • Counting calls as conversions, including the use of Google forwarding numbers and feature availability.
  • Terms used in the exam questions that you should be aware of, eg ‘showrooming’, ‘SDK’, ‘touch targets’, ‘auto exclusions’, ‘viewable impressions’ etc .

The exam is crammed full of questions about these topics, and you will be able to identify some of the scenarios used in this hangout as a base for the actual exam questions, so it’s really worth paying attention to all of the details.

Refresher Hangout: Mobile Advanced Exam


Our New Resource – Mobile Advertising Exam Study

Google quietly launched their new addition to the AdWords certification program just over a month ago within the Partners platform, the Mobile Advertising Exam. As stated by Google within the Partners platform, the new exam “covers basic and advanced concepts of Mobile advertising, including ad formats, bidding and targeting and managing and campaign measurement and optimisation”.

Exam Specifics

It is a requirement that any person wishing to take the new Google Mobile Advertising exam has already passed the Advertising Fundamentals exam first.
There are 70 multiple choice questions in the new Google Mobile Advertising Exam, and you will be given 90 minutes to complete the exam, which is more than enough time if you have thoroughly prepared. You will need to score 80% to pass the exam. As with all of the exams in the Partners platform, your final score will be presented to you upon answering the last question in the exam and will be given in both a percentage figure and a “you answered **/70 correctly” message too. If you pass the exam, it remains valid for 1 year. If you fail, you will need to wait seven days before you can retake the exam.

Preparing For The Exam

Google have launched a Mobile Advertising exam study guide, which is crammed full of essential information that is featured in the exam. The exam is all about details and asks a lot of very in depth questions, so it’s essential to have thoroughly read the certification material as well as having some hands on experience with an AdWords account too.

We’ve been receiving a lot of requests at iPassExam HQ for a new Mobile Advertising Study Resource

Today, we’re delighted to be launching our new Mobile Advertising resource, which we hope you will find very useful as a study aid when preparing for the new Mobile exam.

Our new Mobile advertising resource contains 127 questions, with answers, explanations with certification center links to help you to benchmark your learning before jumping in with the real exam.
It is written based on the study material provided by Google in the Google certification center.
As per the certification material, our new resource is set out in four main modules:

Module 1: Mobile Overview
Module 2: Bidding and Targeting
Module 3: Mobile ads
Module 4: Measurement

We are delighted to offer readers of our blog a three month subscription to our Mobile advertising exam study resource for the price of one month until 28th August 2015. Just use the code “GoMobile” before going through the checkout to receive your discount.

However, if you buy the Google AdWords Certified Partner Study Bundle, then you’ll receive a very generous 69% discount.